Marriott opens first US hotels under new Series collection brand
Developer Hawkins Way Capital converted two boutique Found Hotels in Florida and California under the flag and has others in the pipeline across key urban and coastal markets
By joining the Series by Marriott brand, the Found hotels maintain their core brand identity and “localized personality” but benefit from Marriott’s infrastructure and Bonvoy rewards program, according to the release.
Found Miami Beach opened Nov. 10 with revamped interiors, a remodeled pool and lobby, upgraded technology and guest room entertainment systems, as well as Bar Luca, a redesigned 1,000-square-foot restaurant and bar connecting the lobby and pool terrace.
Found Santa Monica opened a few days later with enhanced guest rooms and public spaces, updated signage, building-system improvements and updated food and beverage programming at its restaurant, Cliffdiver. FCL Management manages both properties.
Hilton and Wyndham Hotels & Resorts also unveiled brands targeting independent hotel owners last month, and IHG Hotels & Resorts touted a new collection brand during third-quarter earnings.
For more information refer to: https://www.hoteldive.com/news/marriott-opens-series-collection-brand-hotels/805773/
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