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Caretta Bay takes its name from Caretta caretta, the scientific (Latin) name for the loggerhead sea turtle. Coral Pointe reflects the region’s marine environments and coastal identity. Together, the names reinforce a sense of place and connection to the surrounding destination.

“We are incredibly excited about this conversion and what it means for the future of these hotels,” said Scott Stuart, president of Lodgco Hospitality. “Joining the Ascend Collection allows us to combine the individuality and local character of these properties with the power of Choice Hotels’ global distribution and loyalty platform. We are confident this move will drive increased visibility, guest satisfaction, and long-term performance. The storytelling behind Caretta Bay and Coral Pointe also allows us to connect with our guests and our community.”

Both hotels will remain under the leadership of Ashleigh Gonzalez, general manager, who oversees operations at both properties.

“This is a very positive step forward for our hotels, our teams, and our guests,” said Gonzalez. “We are proud of what we’ve built at Ameniti Bay and Magnolia Pointe, and we’re excited to carry that momentum into Caretta Bay Sarasota and Coral Pointe Sarasota. The connection to the local environment—and our support of Mote Marine—adds an extra layer of purpose to what we do every day.”